I chose the Big-Cola´s campaign with the protagonist David Villa, a football player of FC Barcelona. The slogan of this advertisement is: "Big-Cola: think big", that refers if you drink this, you will be big.
The target audience of this product is the young people, between 10 to 25 years old. This campaign is principal for mens, but the womans that like football also. This is for people that live in Europe or Colombia, and like football as soda drink, and of course, people who can pay a Big-Cola bottle.The purpose of this advertisement is to persuade the audience to drink this soda and not other, because this "make you big". For this, the company (Kola Real) use or make tv ads.
Here you can see the tv ad: http://www.youtube.com/watch?v=6iyedACrxxA
